Consumer Packaged Goods (CPG) Implementation Support | BaszGroup

Consumer Packaged Goods (CPG) Implementation Support

ERP, WMS, TMS, OMS, EDI, marketplace integrations, and omnichannel fulfillment support.

CPG implementations rarely fail because the plan is unclear. They fail when retail rules, ecommerce expectations, and day to day operations collide. Systems get configured for clean transactions, but the business runs on exceptions like chargebacks, routing rules, pack requirements, returns, and peak volume.

BaszGroup supports CPG teams through the hardest parts of change, including omnichannel rollouts, retail onboarding, multi DC and 3PL transitions, furniture and bulky delivery models, takeovers, carve outs, and remediation after a difficult go live.

Talk to an Implementation Advisor Get the CPG Implementation Readiness Checklist

What makes CPG implementations different

CPG is not one supply chain. It is multiple channels with different rules, economics, and customer expectations.

📦

Retail compliance pressure

OTIF and fill rate targets, routing guides, ASN accuracy, label requirements, appointment scheduling, and chargebacks

🛒

Ecommerce and marketplace complexity

Fast ship SLAs, split shipments, cartonization, dimensional weight, seller scorecards, and returns at scale

🛋️

Furniture and bulky fulfillment realities

LTL and scheduled delivery windows, white glove delivery, damage and claims handling, and assembly or installation workflows

📈

Promotion driven volatility

Spikes from ads, promos, seasonal resets, and new item launches

📊

Pack and product hierarchy complexity

Each, inner pack, case, pallet, GTIN and UPC management, plus customer specific pack and label rules

⚖️

Inventory allocation pressure

Wholesale versus DTC versus marketplace demand, ATP rules, preorders, backorders, substitutions, and channel prioritization

🏢

3PL dependency

Shared labor, variable cutoffs, different processes by site, and multiple systems to reconcile

When these realities are not built into design and testing, go live risk increases quickly.

The most common pitfalls (and what they look like in the real world)
Pitfall 1

Item and pack setup is close enough until it hits real orders

  • Case and each conversions are wrong, which breaks picking, packing, and invoicing
  • GTIN, UPC, and label formats are inconsistent across channels
  • Customer specific pack and labeling rules are not modeled
  • Furniture SKUs are missing dimensions or weights, which breaks freight rating and delivery execution
Customer Symptom
"We shipped it, but it is not compliant."
Pitfall 2

EDI works technically, but not operationally

  • 850, 855, 856, and 810 mappings do not handle edits, rejections, and exceptions well
  • ASN timing or content issues cause receiving failures and chargebacks
  • Routing guide logic is not enforced, so the wrong carrier or service gets used
  • Marketplace integrations do not handle cancels, partials, or replacements cleanly
Customer Symptom
"Chargebacks are climbing and we cannot explain why."
Pitfall 3

Omnichannel allocation rules are not defined, so teams improvise

  • Wholesale, DTC, and marketplaces compete for the same inventory
  • ATP does not reflect reality, including holds, damage, QC, inbound, and in transit inventory
  • Preorders and backorders lack clear priority rules
  • Inventory is not trusted across nodes, so planners override constantly
Customer Symptom
"We keep promising what we cannot ship."
Pitfall 4

Fulfillment is designed for speed, but accuracy and cost get missed

  • Wave strategy and cutoffs do not match pick paths and labor reality
  • Cartonization and pack out are not tested under peak volume
  • Returns and replacements are not engineered end to end
  • Furniture delivery scheduling and claims are not tied to clear ownership
Customer Symptom
"We are shipping, but margin is leaking."
Pitfall 5

Testing proves transactions, not peak week reality

  • UAT does not include promo spikes, resets, peak parcel volume, or launch weeks
  • Appointment scheduling, ASN accuracy, and compliance scorecards are not rehearsed
  • Marketplace performance metrics are not validated (late ship, cancels, defects)
  • Returns and chargeback workflows are ignored until they become urgent
Customer Symptom
"It worked in testing, but scorecards are tanking."

Where we engage (pick the support you actually need)

Typical transition and digitization timelines

These ranges are common in CPG. Channel scope, retailer count, and readiness can shift them.

  • Discovery and current state mapping 2–6 weeks
  • Future state design and fit gap (by channel) 4–10 weeks
  • Build, configuration, and integrations (ERP, WMS, TMS, OMS, EDI, marketplaces) 8–20+ weeks
  • Testing (SIT, UAT, volume, exceptions, compliance) 4–12 weeks
  • Retailer and marketplace readiness (parallel workstream) 4–12+ weeks
  • Cutover planning and dress rehearsals 2–6 weeks
  • Go live and hypercare stabilization 4–12 weeks
  • Optimization and KPI maturity 8–24+ weeks
Callout:
If you support furniture and bulky, plan extra time for delivery scheduling workflows, claims handling, and carrier performance controls.
M&A supply chain focus areas (what breaks first)

When unifying CPG organizations, especially across wholesale and ecommerce, these are common friction points:

  • SKU and master data conflicts
    GTIN and UPC standards, pack hierarchies, attributes, dimensions, customer specific labeling
  • Channel strategy mismatch
    DTC versus wholesale priority, service levels, allocation rules, pricing and promo mechanics
  • Retailer compliance variance
    Routing guides, ASN rules, labeling, appointment scheduling, scorecard definitions
  • Network overlap
    DC footprint, 3PL contracts, parcel versus LTL strategy, returns consolidation
  • Operating model mismatch
    Who owns allocation, chargebacks, disputes, marketplace performance, and customer experience
  • System strategy decisions
    Standardize now versus coexist then converge, which requires governance
Practical approach:
Protect revenue continuity first, then harmonize processes and systems in phases.
What "good" looks like (measurable outcomes)
  • Chargebacks decline and retailer scorecards stabilize
  • Marketplace performance improves (late ship, cancels, defect rate)
  • Delivery promise dates become reliable, especially for bulky and furniture
  • Inventory becomes trusted across nodes with fewer overrides
  • Returns cycle time improves and replacements stop creating chaos
  • Cost to serve is visible by channel, and margin leakage is controlled
How we work (simple, execution forward)
1
Assess
Current state, risk, readiness, channel requirements map
2
Align
Operating model, RACI, critical flows, success metrics for retail and ecommerce
3
Plan
Testing, cutover, compliance strategy, and contingency paths
4
Execute
Floor and customer facing triage, daily cadence, backlog burn down
5
Stabilize
Reinforce controls, mature KPIs, and build the optimization roadmap
Deliverables you can expect
  • Implementation risk and readiness scorecard (ops, data, integrations, testing, cutover, compliance)
  • Channel requirements matrix (retail, ecommerce, marketplace, furniture and bulky)
  • EDI and compliance inventory (documents, exceptions, routing guide enforcement, ASN and label requirements)
  • Cutover plan, dress rehearsal scripts, and Day 1 and Day 2 playbooks
  • Testing framework built around peak volume and real exceptions
  • Stabilization command center model (cadence, triage, scorecard recovery plan)
  • M&A unification plan (30, 60, 90 plus governance and converge or coexist roadmap)

Looking for more?

Planning a rollout? Recovering from turbulence?

If you are in CPG and staring at an omnichannel rollout, retail onboarding, marketplace scale up, furniture and bulky delivery changes, a takeover, remediation, or M&A unification, we can help reduce risk and protect revenue while operations change underneath you.

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